Storytelling Workbook | Find, Shape & Tell Stories That Move People
The complete storytelling workbook for managers — 90 pages, ~50 fillable tools — to find, shape and tell stories that make your message land, stick and move people to act. For yourself, or to run as a team programme.
Facts inform; stories move. This workbook takes a manager from a blank page to a polished, ready-to-tell story: mine the stories you already have, structure any message so it lands, sharpen it with craft, deliver it with confidence, and use it for the real manager moments — vision, change, feedback and buy-in. Every page is a self-contained tool — fill it on screen or print it — so a trainer or L&D team can hand over the whole book, or run just the exercise a session needs.
Highlights
- 90 pages · ~50 self-contained tools · 7 parts
- A scored Storyteller Self-Check at the start, re-taken at the end — so progress is visible
- Highly visual — story arcs, timelines, maps, before→after panels, choosers and trackers, not just blocks and tables
- Dual-mode: type into the PDF on screen, or print any page and fill by hand
- Works solo or as a team programme — facilitator notes in every part, plus ready-made session plans
- Original & licence-clean — built on public-domain story structures and our own original tools
The 7-part journey: 1) Why story · 2) Find your stories · 3) Structure the story · 4) Craft & sharpen · 5) Deliver it · 6) Stories for the manager's job · 7) Build the habit.
Signature tools: the Story Bank, the Change Arc (before → turning point → after), the STAR frame, "And… But… Therefore", the hook kit, the one-sentence story, the stat-with-a-face, and the My Signature Story capstone.
At a glance: Storytelling · Communication · Influence | Self or team programme | 90 pages · fillable + printable | Lifetime commercial licence
Outcomes
- A manager with a Story Bank, a repeatable way to structure any message, and a polished signature story
- A reusable library of ~50 storytelling tools to run with teams for years
- The Storyteller Self-Check scored before and after — growth made visible
Instant digital download · lifetime commercial licence for facilitators.
