Marshmallow Tower | Training activity to drive Innovation & Creativity

Add a proven innovation activity to your toolkit — the Marshmallow Tower, fully scripted and ready to run.

The Marshmallow Tower is a fast, hands-on challenge in innovation and design thinking. Teams race the clock to build the tallest free-standing tower from just marshmallows and spaghetti — and in 30 minutes you see exactly how they plan, prototype and iterate under pressure. A loved opener for groups from new joiners to senior leaders.

Highlights

• 30-minute build — instant energy, full participation
• Scored on Height, Uniqueness & Aesthetics (1,000 pts each)
• Runs anywhere for 4–70 people, minimal kit and prep
• Built-in debrief ties the play to real innovation

Inside: Facilitator Guide (PDF), Presenter Deck with 30:00 timer, a 56-page Participant Handbook (PDF), materials & shopping list, scoring, pre/post assessments and FAQs.

📘 Now includes the Participant Handbook — a 56-page design-thinking reflection workbook each participant keeps: build worksheets, the full Empathise → Define → Ideate → Prototype → Test process, a practical innovation toolkit, real case studies (Airbnb, LEGO, Toyota) and a 30-day innovation plan.

At a glance: Innovation · Creativity · Design Thinking | 4–70 people | 60–90 min | PDF + PPTX

Outcomes

• A repeatable activity for innovation, teamwork & leadership programs
• Participants feel why prototyping beats over-planning
• A memorable session that anchors your objectives